Citizen Ticket: Multi-Event Specialists
Running large festivals such as the Northern Ireland Science Festival and Fringe by the Sea involves intricate planning and execution. Both festivals have partnered with Citizen Ticket, a platform that simplifies operations by handling customer queries, ticketing, and more.
Fringe by the Sea
Fringe by the Sea (FBTS) is a vibrant celebration that brings the spirit of the Edinburgh Festival Fringe to the charming seaside town of North Berwick. Over the course of ten days, this eclectic festival hosts more than 250 incredible shows, offering a diverse program that includes everything from music, comedy, theatre, and dance to interactive sessions with award-winning authors, foodie masterclasses, and engaging activities for kids.
Organising such a dynamic event is no small feat, especially when it involves over 200 events spread across multiple days. To ensure the smooth operation of the festival and deliver an unforgettable experience for both attendees and organizers, Fringe by the Sea partnered with Citizen Ticket (CT). This collaboration proved to be instrumental in managing the complexities of the festival, from ticket sales to customer service.
Streamlined Operations and Customer Support
Managing a festival of this scale requires meticulous planning and seamless execution. One of the key areas where Citizen Ticket made a significant impact was in handling customer queries. With thousands of attendees flocking to North Berwick, it was essential to have a reliable system in place to address any issues or questions. Citizen Ticket took on the responsibility of managing all customer queries on behalf of FBTS, ensuring that attendees received prompt and efficient support throughout the festival. This allowed the FBTS team to focus on delivering a top-notch event, knowing that their audience was well taken care of.
Efficient Event Management
With over 200 events to coordinate, Fringe by the Sea needed a platform that could handle the complexity of their scheduling and ticketing needs. Citizen Ticket rose to the challenge, providing invaluable support in setting up and managing the festival's diverse lineup. Through their self-serve platform and dedicated Account Management team, Citizen Ticket assisted with the complex setup of events and ticket builds. The ability to batch upload all events into the platform at once was a major time-saver, streamlining the process and ensuring that everything was ready to go well ahead of the festival's start.
On-the-Day Support and Payment Processing
The support provided by Citizen Ticket extended beyond the digital realm and into the physical operations of the festival. They supplied the necessary hardware for payment processing and on-the-day ticket sales, ensuring that everything ran smoothly on the ground. Additionally, the CT team provided app training to the FBTS staff, equipping them with the tools and knowledge needed to manage the festival efficiently.
A Partnership That Brings the Festival to Life
The partnership between Fringe by the Sea and Citizen Ticket has been a key factor in the festival's ability to deliver an exceptional experience for its audience. From the painless management of over 200 events to the advanced ticketing features and dedicated customer support, Citizen Ticket has proven to be an invaluable partner in bringing the festival to life.
In our video interview with the Fringe by the Sea team, we explore the intricacies of this collaboration, offering insights into how Citizen Ticket's support has helped the festival grow and thrive. Tune in to hear firsthand how this partnership has elevated the Fringe by the Sea experience, ensuring that it remains a must-visit event on Scotland's cultural calendar.
Northern Ireland Science Festival
The Northern Ireland Science Festival (NISF) has long been a beacon for celebrating the wonders of science, technology, engineering, and mathematics. Since its inception in 2014, the festival has grown exponentially, becoming one of the leading science festivals across Europe. This success is not only due to the captivating and diverse range of events but also to the faultless execution behind the scenes. A critical part of this smooth operation has been the festival's collaboration with Citizen Ticket (CT), a partnership that has significantly enhanced the festival experience for both organisers and attendees.
Streamlining Operations with Citizen Ticket
Organising a festival of this scale involves countless moving parts, from handling ticket sales to managing customer queries. This is where Citizen Ticket's comprehensive platform and dedicated team came into play, offering the NISF invaluable support in various areas.
Enhanced Event Management
Managing hundreds of events across a multi-day festival can be daunting, but Citizen Ticket made it simple for NISF. They provided support with complex event setups and ticket builds through both their self-serve platform and personalised assistance from their Account Management team. The ability to batch upload all events at once was a game-changer, saving the festival team significant time and effort.
Citizen Ticket’s Email Centre became a vital tool in NISF's strategy, enabling the festival team to handle customer queries efficiently. The platform allowed NISF to send personalised updates, communicate ticketing information, and provide timely details about events. With automated templates and organised email tracking, the Email Centre helped NISF maintain clear and consistent communication with their audience. This not only improved the overall attendee experience but also streamlined internal processes, allowing the team to focus on delivering a stellar festival.
Advanced Ticketing Features
Citizen Ticket's platform offered a range of advanced ticketing features that enhanced the overall customer experience. Attendees could easily transfer, exchange, print, or refund their tickets within the electronic Ticket Wallet. The "Name Your Price" feature was particularly popular, allowing customers to donate money, which was effortlessly integrated into the ticketing process. This feature, coupled with the "Continue Shopping" option, encouraged increased ticket sales across the festival's events.
Seamless Integration and Upselling
To ensure a cohesive brand experience, Citizen Ticket integrated ticket sales directly into the NISF website. The embed widget feature allowed customers to purchase tickets without leaving the site, streamlining the buying process and reducing potential drop-offs. Additionally, CT's platform facilitated upselling across the festival, helping to maximise ticket sales and event participation.
A Partnership That Elevates the Festival Experience
The Northern Ireland Science Festival's partnership with Citizen Ticket has been instrumental in elevating the festival experience for everyone involved. From the flawless management of events to the enhanced customer service, this collaboration has ensured that the festival remains a standout event on the European stage.
In our video interview with the NISF team, we delve deeper into their experience working with Citizen Ticket, exploring how this partnership has helped them achieve their goals and deliver an exceptional festival year after year. Don't miss out on these insights from behind the scenes of one of Europe's leading science festivals!
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