In the world of event planning, word-of-mouth marketing can make all the difference in attracting a larger audience and increasing ticket sales. However, one often overlooked yet highly effective strategy is to utilise event ambassadors. Explore the importance of event ambassadors and how Citizen Ticket can help you create a successful ambassador program.
Why Event Ambassadors Matter
Event ambassadors serve as a personal connection between your event and potential attendees, offering several benefits:
- Enhancing credibility: Ambassadors can lend authenticity to your event and create a sense of trust among their networks, encouraging more people to attend.
- Expanding your reach: By leveraging the personal networks of your ambassadors, you can reach potential attendees who may have yet to be exposed to your event through traditional marketing channels.
- Boosting ticket sales: Ambassadors can directly influence their networks to purchase tickets, increasing sales and creating a buzz around your event.
- Strengthening brand loyalty: When ambassadors are passionate about your event, they can help foster a sense of loyalty and enthusiasm among attendees.
Creating an Event Ambassador with Citizen Ticket
Citizen Ticket makes setting up an event ambassador program easy using the "Magic Checkout" feature, which allows ambassadors to promote your event with ticket purchase links.
To create an event ambassador, follow these steps:
- From your event dashboard, navigate to Marketing > Ambassadors.
- Enter the ambassador's full name, email address, and a welcome message you would like to send them.
- Click "Add user," and a Citizen Ticket account will be created for your ambassador. A welcome email with your message will be sent to their email address.
- The ambassador will then have access to the "Magic Checkout" feature, which enables them to promote your event and sell tickets directly to their network.
Managing Your Event Ambassadors
Citizen Ticket gives you complete control over your event ambassadors, allowing you to monitor their performance and revoke their authorisation if needed. For example, to stop an ambassador's authorisation of sending "Magic Checkout" links, simply click "Revoke Ambassador Rights".
Event ambassadors can be vital in boosting your event's success by leveraging their networks and generating excitement around your event. By understanding the importance of event ambassadors and utilising Citizen Ticket's user-friendly platform, you can create a highly effective ambassador program that will help you reach a wider audience and drive more ticket sales.