Wild Shore: A Visitor Attraction Case Study
In this video case study, we delve into the partnership between Foxlake Adventures and Citizen Ticket. Learn how Citizen Ticket's advanced ticket management tools have streamlined operations and improved the visitor experience at both the Foxlake Adventures and Blackpool locations.
As part of the Wild Shore portfolio, Foxlake Adventures stands out as a premier destination for thrill-seekers and outdoor enthusiasts in the UK. With four locations and more on the horizon. Offering activities ranging from wakeboarding and paddle boarding to navigating a high ropes course suspended over water and bouncing off 13ft inflatables, their sites are designed for ultimate fun and adventure.
In this video case study, we join the team from Foxlake Adventures to explore their partnership with Citizen Ticket. Discover how CT's powerful ticket management tools have streamlined operations and enhanced the visitor experience at the Foxlake Adventures and Blackpool sites.
Foxlake Adventures utilises a suite of features on the Citizen Ticket platform that cater to their unique needs. Here’s a closer look at the tools that have made a significant impact:
White-Labelled Site
A customised website that aligns with Foxlake’s branding, ensuring a cohesive look and feel that resonates with visitors from the first click. This provides a seamless journey for a customer looking to buy a ticket to Foxlake Adventures or Blackpool and never have to leave the Wild Shore websites.
Waivers
Efficient waiver management ensures all necessary forms are completed prior to activities, enhancing safety and compliance.
Gift Vouchers
Gift vouchers offer a flexible and appealing gift option for customers, driving additional revenue and brand loyalty.
Tentative Bookings
This feature allows Foxlake to manage provisional bookings, helping to optimise capacity and planning.
Data Migration
Hassle-free data migration ensures that all historical booking data is transferred accurately, maintaining continuity and data integrity.
Schedule Screen
An intuitive schedule screen that provides a daily overview of all activities, displaying the number of customers booked, waivers completed, and options to add bookings or sell tickets via the box office. This was integral to Wild Shore, their multiple daily activities and time slots needed a comprehensive management solution that enabled quick changes and fast information deliverability.
Bundles
Activity bundles, managed through passes, streamline the booking process for wakeboarding and open water swimming, offering customers convenient package deals.
Integration with Stripe
Robust payment processing through Stripe ensures secure and efficient transactions, both online and at the physical site.
Financial Reporting
Comprehensive financial reporting tools provide detailed insights into revenue, helping Foxlake make informed business decisions. Providing a financial reporting system that delivered accurate and immediate data was integral for Foxlake's operations.
Integration with Xero
The integration with Xero accounting software allows for automatic deferred transactions and monthly summaries of deferred income, simplifying financial management.
Venue Zones
Managing venue zones ensures efficient booking of shared resources, such as cables used for multiple activities, optimising resource allocation and minimising conflicts.
CRM
A built-in Customer Relationship Management (CRM) system helps Wild Shore manage customer interactions and data, fostering better customer service and targeted marketing.
By leveraging Citizen Ticket’s robust platform, Foxlake Adventures has been able to enhance operational efficiency, improve financial management, and deliver a superior experience to their visitors.
If you are interested to here more about our visitor attraction booking system, please feel free to reach out and book a demo
